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We live in the digital age, and most consumers assume that every business has a website. With people constantly scrolling on their mobile phones or searching online when they need a product or service, it just makes sense to have your place on the World Wide Web.
Here are some benefits of a business website:
Visibility
A website is like your personal billboard online. It’s where you can share your products and services and let people know what you offer. If you don’t have a website, you are losing out on many opportunities for your business. Even if people have heard about your business, they may not know where you are located or how to reach you. By having a website, you’ll have all of this information easily available.
Accessibility
Websites are available and accessible 24 hours a day. No longer are consumers restrained to business hours, at least not for researching. Now, they can go online at their convenience to learn more about a product or service and find who offers those in their area.
Credibility
Businesses can become a source of information for consumers. If your specialty is gardening, you can help people understand the best plants for particular climates, how to care for them, how much to water, etc. Not only are you possibly gaining a customer who will buy flowers from you, but you are gaining credibility as an expert in your field.
Marketability
A website allows you to market your business online. First, you are located where most people are searching: online. Second, you can highlight your products and services. Third, you can even sell your products online or have online booking for appointments. All of these factors help your business gain customers.
All of the above reasons and more are why you need a website for your business. If you own a smaller business, you may think a website is too expensive or not necessary. It’s true you can still get exposure online by setting up a Facebook account and verifying your business on Google. These are great things to do; however, they should be an extension of your website. A website gives you full control of the information you share. It’s your piece of the World Wide Web that you can optimize to be found by search engines.
With all this said, it’s important to have a quality website that reflects your business accurately. A poor design can sometimes hurt your business online more than help it. So, when you decide to get a website for your business, make sure you create a professional site that is fully optimized. You will want good content, high quality photos and easy navigation. It may be a potential customer’s first impression of your business, so make it a good one!
If you need a website for your business or need other help with web design, give our team a call at (717) 589-7812. We have created numerous sites for businesses of various sizes and industries. Take a look at our portfolio to see examples of our work. When you are ready to get started on your site, contact us.
