Starting a marketing campaign can be an exciting step toward growing your business online. At WebDrafter, we want to ensure you have all the information you need to make the process smooth and effective. If you’re new to our marketing services, here are some important things to know before we get started.
Step 1: Complete the Marketing Questionnaire
Before we begin working on your campaign, we ask that you fill out our marketing questionnaire. This form provides us with essential details about your business, goals and target audience. The more information you provide, the better we can tailor our strategy to meet your needs. If you haven’t completed it yet, you can do so here: Marketing Questionnaire.
Step 2: Establishing Your Marketing Foundation
Once we receive your questionnaire, we will create a customized strategy that includes key search terms and location-based targeting. We will discuss these with you over the phone or through email to ensure they align with your business goals.
Next, we will need access to various online accounts to optimize and track your marketing efforts. If you’ve already provided this information, feel free to skip these steps.
Step 3: Providing Access to Key Accounts
To effectively manage your marketing campaign, we may need access to several online platforms. Here are the platforms we’ll need access to, and we’ll be there every step of the way to help you provide access:
- Website
- Google Analytics
- Google Business Profile
- Facebook Business Page
- Other Social Media & Directories
- If you have additional social media accounts or business directory listings, such as Instagram, X (formerly Twitter), Pinterest, Yelp or Houzz, providing us with access will help maintain consistency across all platforms.
Step 4: Understanding Your Monthly Reports
As part of our service, we will set up a marketing report that you will receive via email on the 5th of each month. This report includes valuable insights into your website’s performance, traffic and engagement. If you would like, we can schedule a call to review these reports and answer any questions.
Step 5: Communication & Ongoing Support
We will keep in touch regarding any information or verification steps we may need from you. If you ever have questions or updates about your business, don’t hesitate to reach out or take us up on our monthly call or email check-in option. Keeping us informed about new promotions, services or changes to your company allows us to adjust your marketing strategy accordingly.
We’re excited to work with you and help your business grow. Thank you for choosing WebDrafter for your online marketing needs! Give us a call at 717-589-7812 or contact us if you have any questions!
