So, you have a beautiful new website designed and written by WebDrafter.com. What’s next? It’s time to show it off and get it out where potential customers can find you! Today, the best way to do that is with social media marketing. It is important to note however, that not all social media sites are created equal or are right for your business. So, we’d like to discuss the different channels, what they do and how they can help with your site’s search engine optimization.
Here are the Main Social Media Platforms:
Facebook – Creating interesting posts about products, promotions, services as well as fun, seasonal tips will increase exposure to potential customers. They also help you reach a targeted audience and build brand loyalty. When a customer sees you on Facebook, you become like a friend to them and they will enjoy seeing what you’re up to. Most, if not all businesses, can benefit from having a Facebook account as long as their posts remain steady, on brand and engaging.
Instagram – Photos and short videos shine on Instagram. If your business has appealing photos of products or completed projects, Instagram is a great place to highlight them. Your audience can see examples of your work or new products you are offering. If your business is not as visually appealing, Instagram can still be used to offer tips and advice as visual graphics or in videos. As long as you have photos or original content, Instagram is a great place to build followers for your business.
LinkedIn – If your business model is Business-to-Business (B2B), this is the platform for you. You can build your professional network and get the attention of potential customers through LinkedIn. This is a great place to post company updates, industry news and trends, and other content relevant to the interests of your potential clients.
X (formerly Twitter) – Frequent, engaging posts on X help keep your business current. X works best for immediate, in-the-know information about your business. For example, a roofing repair company should post after a recent hail storm to let customers know they specialize in hail damage repair.
Pinterest – Pinterest is best for brands that have a visual experience. For example, interior design and remodeling lends well to Pinterest. You can pin your own finished projects or pin inspiration for customers. Retail businesses can also do well here, showcasing products from their store.
TikTok – Short video content is king on Tik Tok. If you can put together fun, compelling videos, your business can shine on this platform. Whether you highlight your products or services, offer tutorials and how-to content, or talk directly to your followers, TikTok is the place to be creative and reach a younger audience.
Houzz – This platform focuses on the home. This network is great for home construction, interior designers, flooring installers, landscapers and more. It not only helps people discover your brand, it also gives them an idea of what you’re all about, what you can do, and what kinds of projects you’ve completed in the past.
These are some powerful tools, but they each need a strategy behind them to work for your business. Without a social media strategy, your posts and pins become arbitrary and don’t work to draw traffic to your site. At WebDrafter, we not only write and manage your social media posts, we also design a strategy to build your brand, drive website traffic and potentially sales.
The Big Picture & SEO
Google is constantly working to offer the most relevant search results possible. Social media has become one of the major factors in ranking websites in these search results. By creating engaging and sharable content on these social media platforms, you are signaling to search engines like Google that people enjoy your brand, thus giving you increased domain authority over sites that aren’t as active on social media.
Social media isn’t just a fad. It’s a trending requirement for the long-term success of any business or organization. Social media marketing gives your business a personality so your customers feel your company is part of their lifestyle. It allows you to engage one-one-one with them, offering a human voice to your business. People use social media to connect with people, to be entertained and to find information.
That’s the goal of our social media marketing team here at WebDrafter: to engage, inform and interact. We want you to become a household name to your target audience, and when people ‘like’ or ‘share’ the unique content we’ve created for you on Facebook or Instagram, we enjoy knowing it will be seen by their entire network of friends and family.
Interested in learning more about how social media marketing can help your business? Give us a call at 717-589-7812 or contact us, and we can answer any questions you might have. You can also follow us on Facebook, Instagram or LinkedIn.